Marketing Automation Specialist

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Date: Jul 13, 2026

Location: Muntinlupa City, National Capital Region (NCR), PH, 1781

Company: W. R. Grace & Co.

About Grace 

Grace, established in 1854, is a Standard Industries company and a leading global supplier of specialty chemicals and solutions that enable industries to enhance modern life. Our customers use our catalysts, engineered materials, process technologies and fine chemicals to manufacture everyday products – like renewable fuels, pharmaceuticals and food packaging – better, faster and smarter. Our thousands of employees work to harness the power of science for a better world at our global headquarters in Columbia, Maryland and locations worldwide. 


Grace Global Business Services (GBS)

At Grace Global Business Services (GBS) in Manila, Philippines, our teams play a critical role in supporting the organization’s worldwide operations. For more than a decade, GBS has been a trusted partner, delivering expertise in shared services, process excellence, and digital enablement. Our team members support business lines and functions across Grace, including Finance, Human Resources, Information Technology, Procurement, Supply Chain and more.

At GBS, you’ll have the opportunity to make an impact—working alongside global colleagues to help shape the chemical manufacturing industry. You’ll be part of a collaborative, team-oriented culture where safety comes first. We prioritize your well-being by offering competitive benefits and flexible working options that help you thrive. Here, you’ll find meaningful ways to grow your career, whether deepening your expertise in your field or exploring new roles.

Job Description

Grace is seeking a Marketing Automation Specialist to join our Marketing team! Based in Manila, Philippines, this role reports to the Senior Manager, Marketing Automation, who is located at our Columbia, MD, USA headquarters.

 

The Marketing Automation Specialist will be responsible for supporting the optimization processes through automation for lead management and marketing campaigns in the Materials Technologies division at Grace. This role is centered around four core focus areas: Campaign Development & Execution; Lead Generation & Qualification; Planning & Automation; and Analytics, Compliance & Optimization. 

Responsibilities

  • Build, deploy, and optimize email campaigns in Salesforce Marketing Cloud Account Engagement (Pardot), including template customization and basic HTML/CSS edits.
  • Execute end-to-end email campaigns, including building, testing, and deployment.
  • Conduct A/B testing to improve deliverability, engagement, and overall campaign performance.
  • Ensure emails render correctly across devices, browsers, and email clients.
  • Maintain and refine targeted outreach lists in partnership with marketing and sales teams.
  • KPI tracking and reporting on campaign and lead performance to support pipeline goals.
  • Analyze data using tools such as Google Analytics, Adobe Analytics, or other platforms to track and measure campaign performance.
  • Utilize RingLead to cleanse, deduplicate, and import external data directly into Salesforce.
  • Assist with maintaining the Marketing and Sales calendar in Salesforce.
  • Ensure compliance with CAN SPAM, GDPR, and applicable email and data privacy regulations.
  • Collaborate with designers, content creators, and cross-functional marketing teams to meet business objectives.

Required Qualifications

  • 3-5 years related experience (in digital marketing or communications).
  • Experience with Salesforce or other customer relationship management.
  • Experience with an email marketing platform (preferably Marketing Cloud Engagement/Pardot).
  • Proficient in Microsoft 365 Applications: Word, Excel, PowerPoint.
  • Excellent written and verbal communication skills.
  • Ability to collaborate with technical and non-technical colleagues at all levels.
  • Detail-oriented and highly organized with the ability to manage multiple projects and prioritize tasks.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Strong learning agility with a resourceful and curious mindset.

Preferred Qualifications

  • Proficiency in data analysis and reporting using tools such as Google Analytics, Adobe Analytics, or similar platforms.
  • Experience with HTML and CSS.

Benefits

  • Guaranteed 14th Month Pay
  • Above-market Retirement Plan Design
  • LinkedIn Learning Access
  • Established Performance Incentive Program
  • HMO coverage for employees on day 1
  • Free HMO coverage for up to 3 qualified dependents
  • Educational Assistance

Grace is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Grace via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Grace. No fee will be paid in the event the candidate is hired by Grace as a result of the referral or through other means.