Sr. Specialist, Digital Marketing

Date: Dec 8, 2023

Location: Columbia, MD, US, 21044

Company: W. R. Grace & Co.

Requisition ID: 22427 

Built on talent, technology, and trust, Grace is a leading global supplier of catalysts and engineered materials. The company’s two industry-leading business segments—Catalysts Technologies and Materials Technologies—provide innovative products, technologies, and services that enhance the products and processes of our customers around the world. Grace employs approximately 4,300 people in over 30 countries.

Job Description

Join the Grace Communications Team as the Sr. Specialist, Digital Marketing, to help promote our company brand, specialty chemical products and employer brand across markets worldwide. With primary responsibility for the company’s web and social media content, you will work closely with business stakeholders to plan, develop, review, approve, publish, optimize, refine and measure Grace’s digital footprint in support of business objectives. Work together with the Communications Team and vendor partners to apply best practices and continuously optimize company assets, leverage content performance data to develop strategies and recommendations to improve.

 

The successful candidate will have experience managing and publishing corporate website content, developing and implementing digital campaigns, and posting organic and paid content on LinkedIn and X. 
 

Responsibilities

  • Create, update and maintain web content on company websites via primarily Adobe Experience Manager (AEM)
  • Personalize web content and user experience using Adobe Target
  • Create custom web pages to support marketing campaigns
  • Manage User Acceptance Testing (UAT), accessibility compliance
  • Assist with global content production in collaboration with development team
  • Clearly communicate technical requirements to the development team and project manage the web development backlog 
  • Curate and publish content for LinkedIn and X; manage social calendar, posting and engagement for organic and paid campaigns 
  • Create, send and track emails via Pardot and other email programs as needed
  • Help develop and manage creative and digital assets along with creative team 
  • Facilitate meetings and interact with business partners
  • Measure and report performance of digital assets and campaigns
  • Stay abreast of best practices for digital marketing, AEM, Adobe Analytics, and Google Analytics (GA4)

Required Qualifications

  • Minimum 3-5 years of experience working on corporate web and social platforms (LinkedIn, X)
  • Minimum 3-5 years of experience working with digital marketing platforms (e.g., Pardot, Hubspot)
  • Understanding of GA4, Search Engine Optimization tactics and strategies
  • Must have excellent writing and tactful communications skills.
  • Ability to manage multiple requests and projects simultaneously
  • Exceptional interpersonal skills with ability to work as a team or independently.
  • Superior communication skills in working with technical and non-technical people and the ability to develop and maintain collaborative relationships among all levels of an organization.
  • Ability to translate data into actionable recommendations
  • Proficient with PowerPoint and Microsoft Teams

Preferred Qualifications

  • Experience with Adobe Experience Manager in a content authoring role
  • Experience working with HTML and CSS
  • Experience with SEMRush

Benefits

U.S.:

  • Medical, Dental, Vision Insurance
  • Life Insurance and Disability 
  • Grace Wellness Program
  • Flexible Workplace 
  • Retirement Plans  
  • 401(k) Company Match – Dollar to dollar up to the first 6%
  • Paid Vacation and Holidays
  • Parental Leave (salaried only)
  • Tuition Reimbursement 
  • Company Donation Match Program

Grace is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Grace via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Grace. No fee will be paid in the event the candidate is hired by Grace as a result of the referral or through other means.


Nearest Major Market: Baltimore