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Senior Manager Marketing Communications

Date: Mar 19, 2021

Location: Columbia, MD, US, 21044

Company: W. R. Grace & Co.

 

Requisition ID: 6571

Built on talent, technology, and trust, Grace is a leading global supplier of catalysts and engineered materials. The company’s two industry-leading business segments—Catalysts Technologies and Materials Technologies—provide innovative products, technologies, and services that enhance the products and processes of our customers around the world. Grace employs approximately 3,900 people in over 30 countries.

 

Job Description

The Senior Manager, Marketing Communications, will lead marcom activities for the Specialty Catalysts (SC) business segment and collaborate closely with business and Marketing leaders to plan, execute and manage integrated, multi-media marketing communications programs that achieve specific marketing/sales objectives for each SC sub-segment/product lines. Manage relationship with external agencies. This position reports to the VP Marketing, SC.

  • Manage and direct the activities of a team including marketing communications specialists and collaborate with internal digital media and creative teams.
  • Develop program KPIs and report progress against goals.
  • Develop strategic recommendations based on market and program data and critical issues, recommend solutions, win management approval for marketing communications plans.
  • Accountable for program effectiveness and return on marketing communications investment.
  • Execute content development across the SC business (social media product/service literature, internal communications), working with external agencies as necessary.
  • Serve as principle liaison between Global Communications and the segment’s business, Marketing, and sales leaders regarding Marketing communications.
  • Effectively advise and collaborate with Creative Services team members in order to articulate strategic drivers and creative requirements for creative deliverables.
  • Plan and execute digital campaigns as needed to increase customer engagement.
  • Provide collateral to support new product launch execution, insights messaging.
  • Event Management for both internal and external stakeholders.
  • Ensure compliance with Brand governance.

Required Skills

  • Results-oriented with the drive to succeed in a highly competitive market and will have demonstrated the ability to think strategically.
  • Excellent communicator and accomplished business writing Strong leadership skills and the ability to influence internal clients and manage third-party relationships, plus the skills to manage multi-disciplinary projects are essential.
  • Demonstrated team management and leadership skills.
  • Good interpersonal skills in leading and managing multi-functional teams comprising members from different culture/ethnic backgrounds.
  • Strategic thinking and ability to prioritize actions and programs.
  • Ability to function and influence in a matrix organization.
  • Excellent written and oral/presentation communication.
  • High level of creative thinking to develop specific value props.
  • Highly skilled at Project Management.

Required Experience

  • B.S. degree in business related discipline; Marketing or Communication preferred.
  • Minimum 12 years' experience in the marketing communications, advertising, public relations or related field.
  • Demonstrates abilities to manage multiple programs and initiatives.
  • Proven experience with B2B marketing and social media programs.
  • Understanding of current themes in digital/online media.
  • Demonstrated experience in supervising creative campaigns and work products.
  • Experience with analytics platforms like Google Analytics and/or Adobe Analytics.
  • Experience with various platforms within the Adobe Experience Suite Adobe Experience Manager and Adobe Target a big plus.

Preferred Qualifications

  • Masters or PhD in Chemistry or material science or MBA is preferred.
  • Ability to manage ambiguous space and external and internal challenges.
  • Excellent business sense and financial planning, marketing skills, strategy development and knowledge of project implementation.

 

 

Grace is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Grace via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Grace. No fee will be paid in the event the candidate is hired by Grace as a result of the referral or through other means.

 

EOE Statement:  W. R. Grace & Co. is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other legally protected status.

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation.


Nearest Major Market: Baltimore