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Digital Marketing & Web Analyst

Date: May 1, 2022

Location: Columbia, MD, US, 21044

Company: W. R. Grace & Co.


Requisition ID: 20104

Built on talent, technology, and trust, Grace is a leading global supplier of catalysts and engineered materials. The company’s two industry-leading business segments—Catalysts Technologies and Materials Technologies—provide innovative products, technologies, and services that enhance the products and processes of our customers around the world. Grace employs approximately 4,300 people in over 30 countries.


Job Description

We’re adding to our Digital Communications Team and hiring a Digital Marketing and Web Analyst to help optimize our web traffic through capturing and analyzing web analytics.  You’ll support teams with data driven insights on our digital marketing, customer leads, and personalization. In addition, you will also consult and collaborate with broader teams on analytics-based digital media strategies, including content strategy, social media, email, search engine optimization and paid search/social media. 

The ideal candidate will be based at our headquarters in Columbia, MD, however other options include hybrid and/or remote. The successful candidate must be proficient in (expertise) working with web analytic services (e.g., Adobe Analytics, Google Analytics) and personalization platforms (e.g., Adobe Target). Additional responsibilities include: 

  • Actively produce reports from our Adobe Analytics, Adobe Target, and Google Analytics accounts
  • Influence and guide marketing teams on our paid digital, social and traditional measurement KPIs and strategy to drive optimization and conversion
  • Develop KPIs, gauge channel performance and user engagement, identify actionable insights, and communicate results through dashboards and presentations and written analyses.
  • Provide data insights (using web analytics and third-party data sources) to inform site and campaign strategies
  • Act as a consultant to other teams on analytics-based digital media strategies, including content strategy, social media, email, search engine optimization and paid search/social media

Required Skills

  • Experience using Adobe Analytics and Adobe Target,
  • Ability to develop strategies and recommendations based on digital data to improve content performance
  • Balance of both analytic and creative skills.
  • Must be able to analyze and summarize data.
  • Proficient with Excel and PowerPoint
  • Strong verbal/written communication and presentation skills

Required Experience

  • B.S. degree
  • Minimum of 5 years of working with web analytics (Adobe Analytics, Google Analytics), media reporting platforms (Google Campaign Manager, LinkedIn, etc) and analyzing and presenting web analytics


Preferred Qualifications

  • Experience using Salesforce, Google Adwords, and Pardot
  • Experience working in one or more industry leading data visualization platforms (e.g., Tableau, Domo, Adobe Analytics, Google Data Studio)



Grace is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Grace via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Grace. No fee will be paid in the event the candidate is hired by Grace as a result of the referral or through other means.


EOE Statement:  W. R. Grace & Co. is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other legally protected status.


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation.

Nearest Major Market: Baltimore